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Feeling like Apple’s taking a big bite out of your Facebook and TikTok ad budget? Don’t worry, you’re not alone. They started charging a 30% fee on in-app purchases, including boosted posts. But fear not, marketing mavericks! Here are some simple ways to dodge the fee and get the most out of your ad spend:
Understanding the Apple Fee:
Apple considers boosted posts as in-app purchases, subjecting them to their 30% service charge. This translates to a significant chunk of your ad spend going straight to Apple’s pocket. While frustrating, understanding the reason behind the fee helps us navigate around it.
Meta Ads: Outsmarting the Apple Tax
Embrace the Web: Ditch the app! Boost your content directly from facebook.com using your computer or mobile browser. You’ll enjoy the same features and functionality, minus the 30% service charge. It’s a win-win!
Prepaid Power: Top up your ad account with prepaid funds via the payment settings on facebook.com. This allows you to boost content even within the Facebook iOS app without incurring the Apple fee. Think of it as pre-paying your ad spend directly to Meta, bypassing Apple’s grasp.
Meta Business Suite: Download the Meta Business Suite app or visit its web version to manage your content across Facebook, Instagram, and other platforms. You can boost content directly within the suite, avoiding the Apple service charge and streamlining your workflow.
Ads Manager: Dive into the Meta Ads Manager app or access it from your computer. This platform offers advanced ad creation tools and targeting options. Not only can you create powerful ads, but you can also boost them without paying the Apple tax.
- Seamless Delivery, No Fee Sting: No matter which method you choose, rest assured that your boosted content will reach your target audience just as effectively as when boosted through the app. The only difference? You’ll keep more of your hard-earned cash.
TikTok: The Android Advantage
- Switch to a Business Account: This is free and unlocks ad creation features. You can then manage everything, including creating, targeting, and tracking your ads, within the TikTok Ads Manager on your computer, regardless of your operating system.
- No Fee on Android or Desktop: Running ads through the Ads Manager on either Android or a computer avoids the Apple service charge altogether.
Remember:
- These methods apply to both paid and organic content boosting.
- Explore each option and choose the one that best suits your workflow and budget.
- Stay informed about potential changes to Apple’s fee structure and Meta’s policies.
By embracing these alternative boosting methods, you can save precious advertising dollars and maximize your reach on Facebook. So, what are you waiting for? Go forth, conquer the Facebook ad landscape, and leave the Apple service charge in your dust!
